Wednesday, March 17, 2010

Branding Changes and Expansions

I have been contemplating this for a while, a branding change and a little bit of business restructure.
The first being some product expansion. I have looked at my sales over the last couple of months and have noticed a trend in my magnetic bookmarks. They are growing, which is great. But in saying that I have lost several sales due to not having as many options in the 'womens' and 'mens' category. Customers always flick through my selections, and I have lost several sales as I didn't cater to those areas. As you know my initial focus has predominantly been in kids design. I get told I love you work, but wish I could buy something for my mum, dad, aunt, uncle, sister friend and so on. I also have the same problem with the artwork I sell.
I am building up those areas and can't wait to show you all what's coming.
I have a few more projects also in the pipe line to compliment them, but they're still in the early stages. At the moment they are only thoughts on paper.
I am still making my beloved iron on transfers, softies, bags, and accessories. I could never stop those.

My logo has also been revamped also, making it a lot more universal and not so kiddy looking.
Here it is.... I have also upgraded my website. It will be a lot simpler and far more professional looking. It's live but my links I need are still being formatted. I will keep you posted on that.

My email and website name hasn't really changed I have just added on the au.

http://www.tigesandweince.com.au/ and kylie@tigesandweince.com.au

It's a very exciting time.

3 comments:

Beky said...

Good luck with all the business restructure. We are both receiving the same comments from customers, interesting. :-) Designing for children is so much fun, designing for adults can be a challenge.

Please Eloise said...

Sounds like a great idea... love the rebranding. All the best with it all!
Kate
x

planettreasures said...

It's looking good.
the bookmarks are awesome!